You can identify a city’s progress by the construction happening in and around the city. The sight of cranes, hoardings, and construction boards passes through when you are travelling near the construction area.
If you are a construction company, then you can utilise the construction site to be a good advertising opportunity to advertise your brand. You can reach a wide range of people looking and recognising your company through the ad you put across the site.
So, how can you do advertising that creates an impact on people passing through? Below are some of the ways we discovered.
Billing or Ads on a Crane
The cranes used for the construction, especially for large buildings, reach very high and can be sighted from afar. So, if you want to be in so many eyes at once, then creating ads on a crane is one of the best signage ideas.
You can enhance the advertising by using lighting so that it looks attractive and visible during night-time. Anyone can use this space to create an ad. You can also lease the space to paid advertisers to create interesting ads on the crane.
Branding on Vehicles
There are various kinds of vehicles used for construction to deliver construction materials. From bulldozers to loaders and excavators, these vehicles provide an excellent base to promote your company.
You can advertise your product or service through attractive detail and colouring. You can also put information like a toll-free number, website address, and location.
As these vehicles travel across the city to collect and supply the materials, you have a chance to reach a wider audience and to be in as many eyes as possible.
Ads, Building Information, Branding or Art on Hoarding Boards
A construction site is always surrounded by large hoardings. Usually, these hoardings are plain and painted in solid colour.
You can turn the face of hoarding into an advertising stage by using attractive colouring and detail. You can use them for creating ads, providing building information, branding or creating art on them.
You don’t have to keep the hoardings plain and simple where you can turn them into a spectacular sight with construction advertisements.
Use Danger Signs Along with Humour to Get the Attention of Pedestrians
Construction sites are always surrounded by possible danger signs used to intimating the passengers and pedestrians travelling near them.
Normally, people steer away the minute they see a danger sign, however, if you use humour by funny quotes on the danger signs, it can get the attention of pedestrians. They will not only laugh but also know about your ad and company.
It’s effective in keeping people away from the dangerous location in your construction site and as well as providing information about your company.
Care You Should Take While Putting Ads:
- The presentation of your ad should be as attractive as possible and should depict your brand, motive, and image. Use colours carefully and make sure to include useful information about your company.
- When it comes to the size of the ad, large banners are preferable. The communication between your ad and consumers is best shown in a large banner where your ad is visible and clear.
- You have to display the ad consistently throughout the construction site as it allows for people to memorise your brand.
- You can create a strong identity for your brand by showing trust and confidence through your ad.
- Selecting the material for your ad is also important. The material should not wither and tear under extreme weather conditions. Using vinyl for the promotion of your brand is the best option among all other choices. It can last up to 2 years and your ad looks professional designed on vinyl.
Using a construction site to promote your brand may not strike you at first. However, it’s the best and fastest way to approach a larger audience. Use proper signs and colours to highlight your brand and motive. You can be in many people’s eyes by designing an ad that’s displayed consistently throughout the construction area.
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