There are two key rules to selling your home quickly: price it well and make it look remarkable. Whatever your asking price, your home should look flawless. There is a lot of competition out there, so buyers can afford to be picky. Therefore, you need to get your looking its best. And easy way to do so is to stage it.
A professional home stager can make your home stand out and increases its sale price by up to10%. While it’s important not to overspend when trying to sell your home, certain changes or alterations can make a significant impact.
In this blog, we’ll discuss what you can do to sell your home faster, including what a professional stylist can offer.
What can I do?
- Maintenance and repairs
No matter the age of the home, there are likely to be small maintenance and repair jobs to catch up on. If you aren’t comfortable completing these jobs yourself, get a professional handy person in. You want potential buyers to know that your home has been well-cared for and that there will be no immediate issues when they first move in. - Cleaning
Along with maintenance and repairs, it’s important that your house is clean before anyone inspects it. A dirty house will turn away potential buyers extremely quickly. So, take the time to give your home a thorough clean. It can often be good to get professional cleaners in to give your home a full going over. You can then do additional quicker cleans while your home is on the market.
What will a property stylist do?
- Emphasise space and light
The stylist will examine the usable space in your home and improve the flow of all rooms as much as possible without changing the structure of the building. This may include strategies to make rooms feel bigger, like rearranging furniture or bringing in additional furniture to create an atmosphere or cohesive style. - Add warm atmosphere and lived-in feeling
A property stager knows how to manage the fine balance between making your home feel lived-in without making people feel like they’re intruding. Buyers should be able to easily imagine themselves living in your home. This can be achieved by creating a warm atmosphere.
Your property stylist may do this by adding small accents and touches to overall layout of furniture, as well as removing overly personal items like family photographs.
Additionally, the property stylist may replace outdated furniture and items to make your home feel more modern. - Sell a lifestyle
Through clever use of layouts and decorative items, a property stager can sell a lifestyle as part of your home. This might capitalise on natural assets of your property, like its location (inner city, close to the beach etc.). Doing so can encourage people to buy. - Distract from defects
No home is without its flaws. These may be obvious or simply features that not everyone would want. Therefore, a good property stylist will know how to direct buyers’ attention away from these aspects of your home, making sure they look at the bigger picture and don’t discount your home unnecessarily.
Benefits of professional staging:
- Up-to-date with latest trends: Professional stylists are aware of the latest home trends, as well as the timeless classics. As a result, they know what will work best for your home and have the resources to get your home looking stylish.
- Decorate based on buyer demographics: Different neighborhoods typically have certain styles.Your home stylist will be aware of this and will be able to style your house accordingly to ensure it suits the area and meets the preferences of your buyers.
- Unbiased and objective eye: While you may believe your home is perfect, your style and needs might not match those of others. With an objective eye, a property stylist can get your home looking appealing to a wider range of people.
- Take the pressure off you: Professional stylists can take some the stress off your shoulders when it comes to selling your home. You can focus on other things while they handle presenting your property effectively to potential buyers. This can be particularly helpful if you are having to organise other home-selling processes, like a deceased estate clearance.
- Best possible photos: Experts will not only make your home look great but also take the best possible pictures of it. Photos will often be a potential buyer’s first glimpse of your home, so you want them to be as good as possible. Your property stylist will get the right framing and lighting to emphasise your home’s key aspects and selling points in order to entice potential buyers to look at the place themselves.
Common DIY staging mistakes:
- Displaying personal items: You may love having personal photos around but this often puts off potential buyers. It can make them feel like they’re intruding, making them feel unwelcome in your home. They may associate this feeling with your home and not look favorably on it.
- Too much colour: A touch of colour can be great, but many modern trends emphasis neutral or greyscale tones. Something as simple as too much colour can be overwhelming for some potential buyers and distract them from other aspects of your home.
- Clutter: Our eyes tire very quickly: the more we see, the less we process. Therefore, a cluttered house is hard to take in. As a result, potential buyers’ may choose to leave your house before they fully see it and will not consider it further.
Create a positive first impression:
A home stager or property stylist will emphasise your property’s strengths and draw attention away from its flaws. By presenting a well-cared for, stylish home, potential buyers will have a positive first impression of your home, which typically translates into a quick sale.
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